October 22, 2018

By Bob Veres

After Vanguard CEO Tim Buckley gave his startling keynote address at the Inside ETF’s conference in January (sole diamond sponsor: Vanguard), I received at least 30 email messages from advisors. Buckley’s words were certainly alarming: He said that Vanguard plans to attack financial planning and investment advice fees the way the company once launched its very effective broadsides against the fee structure of the mutual fund industry. Vanguard would drive advisor fees down to the bare bones lowest cost, and take no prisoners doing so.

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