• Skip to primary navigation
  • Skip to main content

The Institute for the Fiduciary Standard

A resource site for investors, brokers, academics and the media.


Building a fiduciary culture of honesty, integrity, and expertise.

  • About
    • Fiduciary Law
    • Board of Directors
    • Board of Advisors*
    • Chairman’s Council
    • Real Fiduciary™ Practices Board
  • Real Fiduciary™
    • Real Fiduciary™ for Investors
      • Real Fiduciary™ Advisor Registry
      • Why You Need a Real Fiduciary™ Advisor
    • Real Fiduciary™ for Advisors
      • Real Fiduciary™ Affirmation Program
      • Real Fiduciary™ Background
  • Fiduciary September
    • 2024
    • 2023
    • 2022
    • 2021
    • 2020
    • 2019
    • 2018
    • 2017
    • 2016
    • 2015
    • 2014
    • 2013
    • 2012
  • Frankel Prize
    • 2024
    • 2023
    • 2022
    • 2021
    • 2020
    • 2019
    • 2018
    • 2017
    • 2016
    • 2015
    • 2014
    • 2013
  • Programs
    • Leadership Through Fiduciary Program
    • “Raise Your Voice” Campaign
    • SEC Conduct Standards Rulemaking
    • Institute Initiatives & News
    • Personal Financial Planning Program Webinars
    • Prior Programs
      • Advisor On My Side
      • No Incidental Investor Initiative
      • Bogle Legacy Forum
        • Bogle Forum
        • Bogle Book
      • August 11th 2015
  • Research
    • Academic Papers
    • Legislation and Rulemaking
    • White Papers
    • Op-Ed Commentary
  • Jack Bogle
  • DOL 2023

Mark Tibergien, CEO of Pershing Advisor Solutions

By Darren Fogarty on September 21, 2017

RIA industry veteran, Mark Tibergien, is known for providing business management, transition planning, and strategic advice to advisors.

In an interview with Barron’s published in the Wall Street Journal on Tuesday, September 19, 2017 by Cheryl Winokur Munk, Tibergien answers a few questions about the future face of the RIA Industry. His comments on all-in-cost transparency stand out:

“[Investors] won’t want to pay higher costs unless the advisor can demonstrate value. Our decisions about money aren’t just about money…[Investors] won’t be willing to pay a premium for basic service levels.

Clients are also going to want to have more transparency about the all-in costs, not just the costs of advice. They will want to know who is getting paid for what and how that is affecting them as a buyer of financial services. You’re starting to see this in some cases, but it’s nowhere near where it will be within three years. Going forward, we’ll have more-informed [Investors] who are going to know what questions to ask.”1

Tibergien’s prediction underscores a particularly vital point in a world with changing technology and a new generation of curious, conscientious, smart investors. His prediction of a “three years” timeline matters to financial planners and advisors who seek to stay ahead of investors – as opposed to being left behind – on issues that matter a lot to investors.

CFA Institute (and other) research underscores investor intensity on the issue of clarity and transparency on fees and conflicts. The Institute Best Practices (practice # 4) require that advisors provide a good faith estimate of all-in-costs.  We are not aware of any other regulatory agency or practitioner group with such requirements.  See the Best Practices here.

1 Excerpted from The Future of RIAs on page S11 of the Tuesday September 19, 2017 edition of the Wall Street Journal.

Dan Moisand

 

Dan Moisand is a nationally recognized fiduciary fee-only financial planner, an Institute Real Fiduciary™ Advisor and Chair-elect of the CFP Board.

The Institute has enshrined the ‘Moisand Rule’ on fiduciary practices. It is basic and is more important today than ever: “You have to avoid conflicts. If I avoid a conflict, I don’t worry about it.”

Watch the video of Moisand speaking here.

Bob Veres

 

Bob Veres is a long term observer of financial planning. His Newsletter, “Inside information” Is a staple of leading planners. In the May edition he writes about fiduciary and the Institute.

"But a much bigger point is that the fiduciary standard—as Knut Rostad of the Institute for the Fiduciary Standard has pointed out—has been determined by the Supreme Court (1963 ruling) to be at the very heart of the Investment Advisers Act of 1940. It is the foundation of what it means to be an RIA registered with the SEC instead of a tipster or a tout."

- Bob Veres, Parting Thoughts ... The SEC's Own Compliance Culture

  • Contact

 

  • LinkedIn
  • Twitter

Copyright © 2025 · Web Design by Milkweed Web