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The Institute for the Fiduciary Standard

A resource site for investors, brokers, academics and the media.


Building a fiduciary culture of honesty, integrity, and expertise.

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About

Our Vision, Mission and Objectives

Founded in 2011, the Institute for the Fiduciary Standard is a research and education institution – a think tank – whose single purpose is to promote the vital importance of the fiduciary standard in investment and financial advice.

The Founders of the Institute are Knut A. Rostad, Marion Asnes, Philip Chao, Maria Elena Lagomasino (Mel), Kathleen M. McBride, Jim Patrick, and Michael Zeuner.

Wall Street - Photo by Chris Li on Unsplash

The vision of the Institute is a fiduciary society where fiduciary principles and practices permeate the investment and financial advisory profession, and all advice serves investors’ best interest. (A fiduciary society is the term Vanguard founder John C. Bogle uses to describe the goal we must aspire to in ensuring that “trustees of other people’s money act solely in the interests of their beneficiaries.”)

The Institute’s research, education and advocacy on the fiduciary standard’s impact on investors, our capital markets and economy defines its core mission. The Institute seeks to inform and assist investors, policymakers, researchers and the industry. Six key fiduciary duties embody the fundamental elements of an investment fiduciary’s responsibility.

Six Key Fiduciary Duties

  • Serve the client’s best interest
  • Act in utmost good faith
  • Act prudently – with the care, skill and judgment of a professional
  • Avoid conflicts of interest
  • Disclose all material facts
  • Control investment expenses.

The long term objective of the Institute is that the fiduciary standard become established in law and the culture as the standard for investment and financial advisors (including brokers and sales professionals) when investment or financial advice is rendered.

Why an Institute for The Fiduciary Standard?

The rationale for an Institute for the Fiduciary Standard is straightforward: The fiduciary standard is important, representing ideas central to our form of government and free market economy; it is under significant pressures from market forces that could sharply limit its reach; no other entity is solely focused on preserving and promoting the fiduciary standard.

The fiduciary standard of conduct for prudently managing assets or property has a proud heritage in American law. Fiduciary principles were enunciated by American Founders. Washington and Madison were among those who used fiduciary language to describe government officials as the peoples’ agents, guardians or trustees who derive their authority from the consent of the people. These ideas anchor the founders’ concept of limited government. As the conservative think tank, the Heritage Foundation, so aptly says: “Principles and ideas of the American Founding are worth conserving and renewing.”

Alongside our core governing principles, the prominence of fiduciary duties in both private and government actions is apparent. Fiduciary duties guide the meaning of putting others’ interests ahead of ones own, and acting loyally, in utmost good faith and with due care. Vanguard founder, John C. Bogle, in his call for a return to a fiduciary society, provides clarity by simply noting that shareholders and beneficiaries interests must be put ahead of the interests of agents and managers.

Until now, there has been no independent and single-focused, non profit institute dedicated to benefiting investors through research, education and advocacy of the vital role of the fiduciary standard. There has been no entity solely dedicated to preserving and promoting the fiduciary standard. That is until now. The Institute for the Fiduciary Standard formed to fill this role.

Dan Moisand

 

Dan Moisand is a nationally recognized fiduciary fee-only financial planner, an Institute Real Fiduciary™ Advisor and Chair-elect of the CFP Board.

The Institute has enshrined the ‘Moisand Rule’ on fiduciary practices. It is basic and is more important today than ever: “You have to avoid conflicts. If I avoid a conflict, I don’t worry about it.”

Watch the video of Moisand speaking here.

Bob Veres

 

Bob Veres is a long term observer of financial planning. His Newsletter, “Inside information” Is a staple of leading planners. In the May edition he writes about fiduciary and the Institute.

"But a much bigger point is that the fiduciary standard—as Knut Rostad of the Institute for the Fiduciary Standard has pointed out—has been determined by the Supreme Court (1963 ruling) to be at the very heart of the Investment Advisers Act of 1940. It is the foundation of what it means to be an RIA registered with the SEC instead of a tipster or a tout."

- Bob Veres, Parting Thoughts ... The SEC's Own Compliance Culture

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