Phyllis Borzi (left), will speak Oct 17 for the 2023 Frankel Prize Honoree, Sheryl Garrett.
Main Content
Welcome to the Institute for the Fiduciary Standard
The principles underlying "liberty and justice for all" have inspired the American journey for generations. In finance and advice, this journey leads to a North Star called the fiduciary standard.
The Institute for the Fiduciary Standard is a champion for investors. Our programs and papers teach investors and advisors about what the fiduciary standard means. All investors want an advisor they can trust. Helping investors find a real fiduciary advisor is our mission.
Institute Initiatives

Fiduciary Institute Announces ‘Fiduciary Campaign’ to Target BD and RIA Differences
Hear from leading voices in the profession, George Kinder, Dan Solin and Marie Swift along with Real Fiduciary™ Advisors Justin Sanderson and Yesenia Realejo
Institute and Industry Leaders

“Fight on the beaches”
New pamphlet deploys Winston Churchill and Chief Justice Stone to argue for fiduciary duties.
“Fee-only Fiduciary Advice is Common Sense” Campaign

A new E-book for investors explains how fiduciary principles are commonsense ideas and why a fiduciary advisor is better for investors. Download the E-book.
Investors Suffer When Fiduciary Practices Are Ignored
Gail from Maryland is an accomplished professional with a BS in engineering and finance and an MBA. She also had a terrible experience with a broker who Gail says betrayed her.
Knut’s Views

Society and Fiduciary Advice Depend on Social Guardrails
Industry and regulatory deficits in fiduciary care are evidence of “No guardrails”
Advisor News

Reg BI turns three; lacking serious enforcement or guidance, it’s still a toddler
NASAA, SEC and finra reports say the same
John C. Bogle, 1929-2019

What Would Jack Bogle Do? Ask Vanguard’s Clients
Knut writes about Vanguard culture as one of Jack Bogle’s lasting legacies