Welcome to the Institute for the Fiduciary Standard!

The Institute is a nonprofit formed in 2011 to benefit investors and society through its research, education and advocacy of the fiduciary standard’s importance to investors, our capital markets and economy.

Six key fiduciary duties embody the fundamental elements of an investment fiduciary’s responsibility. Learn more about those duties here.

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Magic Johnson and Knut Rostad share a light moment at the MarketCounsel Summit December 5.

RIA Campaign for Investors at the SEC

Listen to the audio recording & download slide presentation from the Adviser Groups Virtual Press Conference held July 18, 2018

Why We Have A Campaign

The SEC’s proposed rules make brokers and advisers out to be virtual identical twins. This is plainly wrong.

This is why six adviser groups have come together to launch a campaign to urge all RIAs to write and tell the SEC how advisers and brokers differ. Join the campaign. Get your message out.   LEARN MORE

Join the campaign. Get your message out.

The Institute’s Best Practice Advisors are required to do more to serve investors. Best Practices are written to be understandable and to make advisors transparent. Learn about Best Practice advisors here.

Abacus Planning Group • Aegis Financial Advisory • Allodium Investment Consultants • Everspire • Alpha Wealth Strategies • ARQ Wealth Advisors, LLC • Atlantic Financial Planning • Charleston Financial Advisors • Connectum • Connemara Group • Dedora Capital • Epsilon Financial Group • Elements 5 Investment Management • Fiduciary Wealth Partners • Fieldstone Financial • Financial Life Advisors • First Ascent Asset Management • FirstTrust • Focused Finances, LLC • Hogan Financial • ISI Financial Group • JMW Wealth Management • Marrs Wealth Management • Moisand Fitzgerald Tamayo • Morling Financial Advisors • Pagnato Karp • Polero Ice Advisers • Resource Advisory Services • Schulz Wealth • Tobias Financial Advisors • WE Family Offices

Meet Gail


Gail from Maryland is an accomplished professional with a BS in engineering and finance and an MBA. She also had a terrible experience with a broker who Gail says betrayed her. Meet Gail. Hear her story. Note her courage to come forward.

Institute & Industry Leaders

Jason Zweig

Jason Zweig, The Intelligent Investor columnist, The Wall Street Journal

December 5, 2018

“The Institute for the Fiduciary Standard does good work.”
– Jason Zweig, The Intelligent Investor columnist, The Wall Street Journal

MarketCounsel Summit, 12-5-18, on a panel discussion on where investors can get help on screening for a real fiduciary advisor.

Fiduciary Must-Reads

December 7, 2018 – Clayton slims down SEC agenda, looks for more wins by Kenneth Corbin (Financial Planning)

November 27, 2018 – Fiduciary Rule Still Looms Over Brokers … One State at a Time by Rita Raagas De Ramos (Financial Advisor IQ)

November 18, 2018Testimony before the New Jersey Bureau of Securities by Knut A. Rostad

November 8, 2018 – SEC Report: Investors Like Form CRS But Don’t Understand It by Diana Britton (Wealth Management)

May 9, 2018 – Five Takeaways from Hundreds of Advisors by Daniel Solin

May 3, 2018 — No Incidental Investors initiative launches

Learn more about No Incidental Investors

No Incidental Investors