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The Institute for the Fiduciary Standard

A resource site for investors, brokers, academics and the media.

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Building a fiduciary culture of honesty, integrity, and expertise.

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Real Fiduciary™ Advisors

Why Investors Need a Real Fiduciary™ Advisor

The fiduciary standard has been called “the highest standard under the law.” The Real Fiduciary™ Practices apply this rigorous law in basic practices. The practices are crafted to be understood by ordinary investors and written in plain language to describe what an advisor must do as a fiduciary. The practices have been developed by fiduciary advisors and endorsed by fiduciary experts.

Advisors who subscribe to the practices, Real Fiduciary™ Advisors, are unique. They voluntarily agree to do more for their clients than regulators and other standards require. How do they ‘do more’? They agree to more education and more transparency and clarity about what they do and what it costs you. For example, here are three commitments that are important to investors that Real Fiduciary™ Advisors put in writing. They will:

  • Act as a loyal fiduciary at all times.
  • Avoid conflicts if at all possible — and only accept compensation from clients.  
  • Disclose and explain the actual fees the clients pay and the firm makes.

These tasks may appear simple enough but the fact is only about 5-10% of all advisors and brokers are allowed by their firms to commit to them in writing. Non fiduciaries won’t tell you, of course, but they welcome conflicts of interest, get paid by big financial firms, and then hide the fees you pay and they make from you. That’s what they do.   

Find a Real Fiduciary™ Advisor

Visit our Real Fiduciary™ Registry Page

View the Registry

Fiduciary Doings

Tamar Frankel and Phyllis Borzi

 

The Institute organized a meeting to discuss common interests on Reg BI, the states and advocacy on January 16 in Washington. 22 leaders from nine advisor and consumer advocacy organizations attended.

Here, Phyllis Borzi (left) and Tamar Frankel, Institute Board of Advisor members, are seen readying to depart an Institute dinner, the evening before, where they led discussions.

Carolyn McClanahan

 

"With the advent of 401(k)s and the decimation of pension plans to ensure financial security in old age, a fiduciary standard is more important than ever. The public needs to be confidant that advisors helping them plan for their retirement years always and only act in their best interest as a fiduciary. I'm happy to endorse organizations such as the Institute for the Fiduciary Standard that promote protections for those who need to secure their financial future."

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