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The Institute for the Fiduciary Standard

A resource site for investors, brokers, academics and the media.


Building a fiduciary culture of honesty, integrity, and expertise.

  • About
    • Fiduciary Law
    • Board of Directors
    • Board of Advisors*
    • Chairman’s Council
    • Real Fiduciary™ Practices Board
  • Real Fiduciary™
    • Real Fiduciary™ for Investors
      • Real Fiduciary™ Advisor Registry
      • Why You Need a Real Fiduciary™ Advisor
    • Real Fiduciary™ for Advisors
      • Real Fiduciary™ Affirmation Program
      • Real Fiduciary™ Background
  • Fiduciary September
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    • 2012
  • Frankel Prize
    • 2024
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    • 2013
  • Programs
    • Leadership Through Fiduciary Program
    • “Raise Your Voice” Campaign
    • SEC Conduct Standards Rulemaking
    • Institute Initiatives & News
    • Personal Financial Planning Program Webinars
    • Prior Programs
      • Advisor On My Side
      • No Incidental Investor Initiative
      • Bogle Legacy Forum
        • Bogle Forum
        • Bogle Book
      • August 11th 2015
  • Research
    • Academic Papers
    • Legislation and Rulemaking
    • White Papers
    • Op-Ed Commentary
  • Jack Bogle
  • DOL 2023

Why an Institute

Why an Institute for
The Fiduciary Standard?

The rationale for an Institute for the Fiduciary Standard is straightforward: The fiduciary standard is important, representing ideas central to our form of government and free market economy; it is under significant pressures from market forces that could sharply limit its reach; no other entity is solely focused on preserving and promoting the fiduciary standard.

The fiduciary standard of conduct for prudently managing assets or property has a proud heritage in American law. Fiduciary principles were enunciated by American Founders. Washington and Madison were among those who used fiduciary language to describe government officials as the peoples’ agents, guardians or trustees who derive their authority from the consent of the people. These ideas anchor the founders’ concept of limited government. As the conservative think tank, the Heritage Foundation, so aptly says: “Principles and ideas of the American Founding are worth conserving and renewing.”

Alongside our core governing principles, the prominence of fiduciary duties in both private and government actions is apparent. Fiduciary duties guide the meaning of putting others’ interests ahead of ones own, and acting loyally, in utmost good faith and with due care. Vanguard founder, John C. Bogle, in his call for a return to a fiduciary society, provides clarity by simply noting that shareholders and beneficiaries interests must be put ahead of the interests of agents and managers.

Until now, there has been no independent and single-focused, non profit institute dedicated to benefiting investors through research, education and advocacy of the vital role of the fiduciary standard. There has been no entity solely dedicated to preserving and promoting the fiduciary standard. That is until now. The Institute for the Fiduciary Standard formed to fill this role.

Dan Moisand

 

Dan Moisand is a nationally recognized fiduciary fee-only financial planner, an Institute Real Fiduciary™ Advisor and Chair-elect of the CFP Board.

The Institute has enshrined the ‘Moisand Rule’ on fiduciary practices. It is basic and is more important today than ever: “You have to avoid conflicts. If I avoid a conflict, I don’t worry about it.”

Watch the video of Moisand speaking here.

Bob Veres

 

Bob Veres is a long term observer of financial planning. His Newsletter, “Inside information” Is a staple of leading planners. In the May edition he writes about fiduciary and the Institute.

"But a much bigger point is that the fiduciary standard—as Knut Rostad of the Institute for the Fiduciary Standard has pointed out—has been determined by the Supreme Court (1963 ruling) to be at the very heart of the Investment Advisers Act of 1940. It is the foundation of what it means to be an RIA registered with the SEC instead of a tipster or a tout."

- Bob Veres, Parting Thoughts ... The SEC's Own Compliance Culture

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