The Institute for the Fiduciary Standard

A resource site for investors, brokers, academics and the media.


Building a fiduciary culture of honesty, integrity, and expertise.

Marion Asnes

Marion Asnes is founder of Idea refinery. Previously, she was Managing Director, Chief Marketing Officer of Envestnet, responsible for organizing the company’s branding and marketing communications, creating and enhancing relations with the financial advisory community, overseeing media relations, and identifying and developing new products, services and other business opportunities

Prior to joining Envestnet, Asnes was the editor in chief of Financial Planning magazine, a leading professional magazine for independent financial planners. Before joining Financial Planning, she was a senior editor at Money, participating in the magazine’s coverage of personal finance, retirement, investment and health care issues. Asnes is a graduate of Cornell University.

Dan Moisand

 

Dan Moisand is a nationally recognized fiduciary fee-only financial planner, an Institute Real Fiduciary™ Advisor and Chair-elect of the CFP Board.

The Institute has enshrined the ‘Moisand Rule’ on fiduciary practices. It is basic and is more important today than ever: “You have to avoid conflicts. If I avoid a conflict, I don’t worry about it.”

Watch the video of Moisand speaking here.

Bob Veres

 

Bob Veres is a long term observer of financial planning. His Newsletter, “Inside information” Is a staple of leading planners. In the May edition he writes about fiduciary and the Institute.

"But a much bigger point is that the fiduciary standard—as Knut Rostad of the Institute for the Fiduciary Standard has pointed out—has been determined by the Supreme Court (1963 ruling) to be at the very heart of the Investment Advisers Act of 1940. It is the foundation of what it means to be an RIA registered with the SEC instead of a tipster or a tout."

- Bob Veres, Parting Thoughts ... The SEC's Own Compliance Culture