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The Institute for the Fiduciary Standard

A resource site for investors, brokers, academics and the media.


Building a fiduciary culture of honesty, integrity, and expertise.

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No Incidental Investor Initiative

What is this initiative about?

This initiative is about all investors getting real fiduciary advice.

Real advice is fiduciary advice that’s competent, objective and affordable. Advice that’s based on a relationship of trust and confidence. And is not incidental to the sale of a product.

This initiative offers small investors in the Washington DC area assistance identifying local investment advisers.

These are advisers who work under a fiduciary standard at all times and serve investors that have specific needs or more modest means. These advisers do not sell products and have no investment asset or income minimums.

What is a fi·du·ci·ar·y?

A fiduciary is a person who holds a legal or ethical relationship of trust with one or more other parties (person or group of persons). Typically, a fiduciary prudently takes care of money or other assets for another person. (Wikipedia)

Why is this initiative needed?


There’s an idea that is rampant in financial services, insurance, and financial sales today. It’s that real financial advice from an investment adviser is only available to wealthy investors and that a broker’s product recommendation is real advice. This idea makes headlines. It is deeply embedded in brokerage industry culture, practices and talking points.

There’s only one problem. This idea is just not true. It is not based on the facts or the law and it defies common sense. It’s a misconception, a grand mythology. The truth is incidental advice is not real advice and many investment advisers stand ready to serve all investors  –  including small investors. The truth is there are no incidental investors.

This initiative offers investors in the Washington DC area assistance identifying local investment advisers. These are advisers who work under a fiduciary standard at all times and serve investors that have specific needs or more modest means. These advisers do not sell products and have no investment asset or income minimums.

This project, “No Incidental Investors” offers to provide small investors in the Washington DC area who fill out a simple form with the names at least two local advisers. Advisers who only provide real fiduciary advice and stand ready to serve on a fee for service basis. The website also offers information to explain to consumers why brokers’ advice, according to the law, is incidental to selling products.

This project is undertaken with the simple idea that incidental advice is not real advice and everyone should get real advice. Because, after all, there are no incidental investors.

The Institute for the Fiduciary Standard, the Garrett Planning Network, the National Association of Personal Financial Advisors (NAPFA) and the XY Planning Network have organized this project.

​Are you ready to get real fiduciary advice?

Are you ready to find a real fiduciary adviser in the Washington DC area who serves small investors?

Fill out and submit this inquiry form. We will reply to your request with two Washington area advisors within two business days.

This service is meant for Washington D.C. Area residents.

These are featured advisers in the Washington D.C. Area who stand ready to serve small investors.

DiDi Dorsett
DiDi Dorsett, Occoquan, VA
Safe Harbor Financial Advisors
Financial guidance for an hourly or project fee is what we do. No product sales, account or net worth minimums. Just fiduciary advice for anyone. It’s all we do.
Charlie Ryan
Charlie Ryan, Annapolis, MD
Atlantic Financial Planning
It’s a secret on Wall Street that small investors can afford real fiduciary advice on an hourly basis. This is how I work and my clients love it.
Wan McCormick
Wan McCormick, Fairfax, VA
Reliable Alliance Financial
As a real fiduciary, fee-only adviser, I get no commissions and have no minimums. My only “minimum” is to help my clients obtain and maintain their financial freedom.
Ben Brown
Ben Brown, Bethesda, MD
Entelechy
I believe that everyone deserves access to honest, high quality and objective financial advice, with a flexible and transparent fee structure and no account minimums.

An Initiative By

Institute for the Fiduciary Standard logo

The Institute for the Fiduciary Standard formed in 2011 as a non-profit to provide research and education on the vital role of the fiduciary duties for investors and the capital markets. The Institute’s Best Practice advisors affirm their fiduciary and fee-only practices to the SEC.

Garrett Planning Logo

The Garrett Planning Network has a nationwide membership with hundreds of independent, fee-only financial planners providing advice to people from all walks of life, without minimum account requirements, sales commissions, or long-term commitments. See: garrettplanningnetwork.com

National Association of Personal Financial Advisors

Since 1983, the National Association of Personal Financial Advisors (NAPFA) has provided fee-only financial planners across the country with some of the highest standards for professional competency, comprehensive financial planning, and fee-only compensation. Today, with more than 3,200 members, NAPFA is the leading professional association dedicated to fee-only financial planning. Learn more at napfa.org/.

XY Planning Network Logo

XY Planning Network is the leading organization of fee-only financial advisors who specialize in helping members of Gen X and Gen Y. Our advisors stand out from the rest of the financial planning industry because of the way they put their clients first. xyplanningnetwork.com

​

Dan Moisand

 

Dan Moisand is a nationally recognized fiduciary fee-only financial planner, an Institute Real Fiduciary™ Advisor and Chair-elect of the CFP Board.

The Institute has enshrined the ‘Moisand Rule’ on fiduciary practices. It is basic and is more important today than ever: “You have to avoid conflicts. If I avoid a conflict, I don’t worry about it.”

Watch the video of Moisand speaking here.

Bob Veres

 

Bob Veres is a long term observer of financial planning. His Newsletter, “Inside information” Is a staple of leading planners. In the May edition he writes about fiduciary and the Institute.

"But a much bigger point is that the fiduciary standard—as Knut Rostad of the Institute for the Fiduciary Standard has pointed out—has been determined by the Supreme Court (1963 ruling) to be at the very heart of the Investment Advisers Act of 1940. It is the foundation of what it means to be an RIA registered with the SEC instead of a tipster or a tout."

- Bob Veres, Parting Thoughts ... The SEC's Own Compliance Culture

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