The Institute for the Fiduciary Standard

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Building a fiduciary culture of honesty, integrity, and expertise.

Schwab Ad Targets Costs of Opaque Brokerage Fees and Expenses

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In another of its 30′ TV ads in its “Accountability” campaign, Charles Schwab hits the jackpot in deftly handling opacity around fees and expenses. In just seconds the ad speaks volumes about why not clearly reporting the total investment costs clients pay for brokerage or advisory services can be harmful…. and why the industry must do better to help restore investor trust. The ad is here.

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Dan Moisand

 

Dan Moisand is a nationally recognized fiduciary fee-only financial planner, an Institute Real Fiduciary™ Advisor and Chair-elect of the CFP Board.

The Institute has enshrined the ‘Moisand Rule’ on fiduciary practices. It is basic and is more important today than ever: “You have to avoid conflicts. If I avoid a conflict, I don’t worry about it.”

Watch the video of Moisand speaking here.

Bob Veres

 

Bob Veres is a long term observer of financial planning. His Newsletter, “Inside information” Is a staple of leading planners. In the May edition he writes about fiduciary and the Institute.

"But a much bigger point is that the fiduciary standard—as Knut Rostad of the Institute for the Fiduciary Standard has pointed out—has been determined by the Supreme Court (1963 ruling) to be at the very heart of the Investment Advisers Act of 1940. It is the foundation of what it means to be an RIA registered with the SEC instead of a tipster or a tout."

- Bob Veres, Parting Thoughts ... The SEC's Own Compliance Culture