Originally posted on InvestmentNews by Mark Schoeff.
Investors trying to decide whether to hire a broker or an investment adviser can now turn to the Securities and Exchange Commission’s website, where the agency posted videos on Thursday designed to highlight the differences between them.
The five videos, which total approximately 14 minutes and are hosted by SEC Chairman Jay Clayton, walk viewers through the services and costs associated with each business model.
In the videos, Mr. Clayton breaks it down this way: Brokers make recommendations on investment-product transactions, while advisers can provide the same guidance but also manage investment accounts on an ongoing basis. He also briefly mentions that many financial professionals are both brokers and advisers.
“We at the SEC want you to be armed with the information to ask the right questions and make the choices that are best for you — whether that means going with an investment adviser, a broker or a combination of the two,” Mr. Clayton said.
The videos, which were produced in-house at the agency, are part of the SEC’s investor education campaign it launched after approving earlier this year a regulatory package designed to raise investment advice standards.
In the video, Mr. Clayton says the new rules “prohibit brokers and investment advisers from putting their interests ahead of your interests.”
The videos received a mixed immediate reaction.
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