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How Financial Planning Can Become a True Profession

By Knut Rostad on December 6, 2019

This article originally by Ron A. Rhoades, JD, CFP® appeared on Advisor Perspectives.

Nearly 50 years ago, at a meeting near Chicago’s O’Hare Airport, 13 individuals met to discuss the creation of a new profession. Five decades have passed. We can lament that a “true profession” was not achieved during this time. However, we should applaud the work of many individuals, both within and outside various organizations. Without the foundations they laid, the achieving the goal of the title of this article would be premature.

Do we now desire to move toward becoming a regulated, true profession? In asking this question, I am inquiring whether we, as financial planners, either individually or collectively through our voluntary industry associations, have convinced the greater public (and the policymakers who represent them) that we should be afforded licensure privileges. In other words, have we laid a sufficient foundation to earn a form of monopoly, in which the use of certain titles is restricted, as well as limiting the ability to practice as a personal financial planner to those who possess that licensure?

There are many prerequisites to becoming a true profession. Have we satisfied those requirements? And if so – do we desire to take the next step – seeking true status as a profession through legislation?

In the sections that follow, I will examine our progress toward each of those steps.

A unique body of knowledge

The first requirement for a profession is the delineation of a unique body of knowledge.

Some of the knowledge required of personal financial planners exists in several other realms. For example, personal and business income tax planning is provided by certified public accountants. Investment advice and portfolio management is provided by registered investment advisors and (albeit with controversy) by many brokers and their registered representatives. The provision of insurance advice is largely regulated by the states. Estate planning is provided primarily by attorneys, but certain advice relating to it is provided by CPAs and life insurance brokers/agents. Advice in other areas of financial planning is already be subject to government regulation and oversight.

Yet, financial planning brings all of the foregoing areas, and many more, together for a client at different stages of their life. It focuses planning on the delineation and accomplishment of a client’s lifetime goals. The advice provided by personal financial planners extends well beyond budgeting, cash flows, insurance, employee benefits, and investments. “Life planning” or “life coaching” can involve changes to behaviors regarding money, career advice, and – ultimately – the pursuit of happiness.

Read the full article on Advisor Perspectives.

Dan Moisand

 

Dan Moisand is a nationally recognized fiduciary fee-only financial planner, an Institute Real Fiduciary™ Advisor and Chair-elect of the CFP Board.

The Institute has enshrined the ‘Moisand Rule’ on fiduciary practices. It is basic and is more important today than ever: “You have to avoid conflicts. If I avoid a conflict, I don’t worry about it.”

Watch the video of Moisand speaking here.

Bob Veres

 

Bob Veres is a long term observer of financial planning. His Newsletter, “Inside information” Is a staple of leading planners. In the May edition he writes about fiduciary and the Institute.

"But a much bigger point is that the fiduciary standard—as Knut Rostad of the Institute for the Fiduciary Standard has pointed out—has been determined by the Supreme Court (1963 ruling) to be at the very heart of the Investment Advisers Act of 1940. It is the foundation of what it means to be an RIA registered with the SEC instead of a tipster or a tout."

- Bob Veres, Parting Thoughts ... The SEC's Own Compliance Culture

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