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The Institute for the Fiduciary Standard

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Vanguard failed investors hugely when it failed to tell the truth

By Knut Rostad on November 5, 2025

Article Originally Published: InvestmentNews

Vanguard is known worldwide for putting individual investors first and acting with integrity. This is why a recent SEC order against Vanguard is so damning.

On August 29, the SEC issued an order directing Vanguard to pay a $19.5 million penalty for failures to “adequately disclose conflicts of interest.”

The SEC reported how from August 2020 to December 2023, Vanguard claimed on its website that advisors were “salaried” and “have no financial incentives to recommend certain products.”

However, those advisors were incentivized to enroll Vanguard “clients” into their managed account program, “Personal Advisor Services,” according to the SEC. So for three years, Vanguard failed to tell clients the simple truth in plain language about PAS advisor compensation.

What the heck is this? This clear dishonesty hit me hard. I’ve invested with and have advocated for Vanguard for decades.

I believed Vanguard was different. Now, I’m not sure.

[Read the full article on InvestmentNews…]

Dan Moisand

 

Dan Moisand is a nationally recognized fiduciary fee-only financial planner, an Institute Real Fiduciary™ Advisor and Chair-elect of the CFP Board.

The Institute has enshrined the ‘Moisand Rule’ on fiduciary practices. It is basic and is more important today than ever: “You have to avoid conflicts. If I avoid a conflict, I don’t worry about it.”

Watch the video of Moisand speaking here.

Bob Veres

 

Bob Veres is a long term observer of financial planning. His Newsletter, “Inside information” Is a staple of leading planners. In the May edition he writes about fiduciary and the Institute.

"But a much bigger point is that the fiduciary standard—as Knut Rostad of the Institute for the Fiduciary Standard has pointed out—has been determined by the Supreme Court (1963 ruling) to be at the very heart of the Investment Advisers Act of 1940. It is the foundation of what it means to be an RIA registered with the SEC instead of a tipster or a tout."

- Bob Veres, Parting Thoughts ... The SEC's Own Compliance Culture

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